DESIGN AND/OR SETUP PROFESSIONAL NEWSLETTERS
An important communicationtool within Online Marketing is e-mail marketing, in other words sending a NEWSLETTER. You have different ways to create a professional newsletter, we use MAILCHIMP and SENDINBLUE, but there are more.
Why Mailchimp or Sendinblue? you can make simple connections with your website and automate a number of things.
Here are two important things that we should keep in mind when drafting and sending a newsletter:
Content : Make sure at all times that what you are telling is or can be interesting for the reader. Make the subject personal and provide a solution for a specific problem. Eg. 3 tips to send a better newsletter is better than “How to send a newsletter”.
Frequency : That is always a difficult … Does this have to be done once a week or once a month? This often depends on the target group. We still recommend to send a targeted newsletter once a month. But again: with relevant content.
Set up an account
Layout of a template in your house style
Perform list configuration (personalization)
Set up and unsubscribe procedures
Price: € 150
Excl. cost for use of Mailchimp or Sendinblue